Marketing Your Community Blog Using A Neighborhood Overview Postcard

This type of ‘newsy’ postcard should appeal to community curiosity. Who’s moving into the neighborhood, which garden will be receiving all the attention and what Aaron Cheven’s home looks like, are all articles designed to tempt the curious into visiting your blog.













Elements That Make This Postcard An Effective Sign-Up Tool
• Adding an email link to the bottom of all garden articles for people who would like to have their yard considered for the ‘Summer Garden Showcase’ series.
• Offering free registration for a dinner drawing when community members sign-up for your blog. The sign-up box for the drawing should be placed on the navigation side of your blog so that it is always on the screen.