Using postcards to market your community blog takes an unrequested real estate ad and turns it into a public service announcement. Neighbors will be excited to know that there’s a resource site just for their community. The key to a successful postcard marketing campaign for your blog is to determine which topics will be of the greatest interest to the people in your community.
Special Community And Area Events Postcards
This topic will generate the most interest when there is an upcoming event that is well-known and well-advertised. By simple association, your blog will gain instant credibility.
Points To Consider:
• Ensure that your postcard doesn’t become an ad for your real estate company. Omit all company logos or photos of yourself.
• Check that your most recent blog post (which will be at the top of your blog) is about the event and that there is a sign-up link in the article. Remember, it’s all about getting neighbors to subscribe.
• Make it easy for them to find the event by creating a unique label on your navigation. You can always re-label or delete these articles after the event closes.
